Before a website owner can hope to improve their search optimisation efforts, it is vital that they measure and benchmark their current performance.
With a full SEO Technical audit from SEO Outsourcing UK, you will receive a full breakdown of your website including details of which areas can be improved and which are performing well.
Search engine optimisation is an ongoing process and with the help of professional analysis, you can be sure that you concentrate your efforts on the most relevant ranking factors.
Text-Based Web Content
The textual content of a website is important to your overall business success. As well as being written to convert visitors into customers, it can also be used to help search engines identify the most important keywords and search phrases on your page.
The days of stuffing keywords into every sentence are long passed but this doesn’t mean that page content can’t be effectively optimised.
A site audit from an SEO Outsourcing UK can identify any content that is over optimised or highlight pages where additional keywords may benefit performance.
Navigation And Accessibility
Navigation and accessibility are also important factors in achieving the best possible ranking. Visitors will need to be able to find their way around your site and so too will search engine spiders.
The inclusion of a sitemap can certainly help but effective and efficient navigation menus and internal linking will yield the results you require.
Not all of the content on a page is text-based and regardless of whether you include regular podcasts, photo uploads, or view reviews, you should ensure that every piece of media and any other content is set up to complement your SEO campaign.
Other SEO Elements
There are many elements to an SEO campaign and they must all come together if you want to enjoy search engine success. With a site audit from SEO Outsourcing Firm, you can check that you are on the right track with your own campaign.
Alternatively, if you have undertaken search engine optimisation work but are not enjoying the results you expected, you can use this analysis to help identify areas where you may be lacking or where changes are required.
SEO Outsourcing Agency Site Audits
Call SEO Outsourcing Company today; we provide a wide range of search optimisation services including site analysis and site audits. Whatever your goals and aims we can help you to meet them.
There are two basic elements to search optimisation – link building and on-page SEO. The latter was once referred to as content optimisation but the changes that have been witnessed in Google algorithms and the advances that have been seen online mean that you must optimise more than your textual content to enjoy search engine success, especially with universal search displaying many rich elements of web content directly to the results page.
SEO Outsourcing Company can analyse your existing web pages, provide guidance on how to make improvements, and implement any changes to benefit your business.
The first thing most people consider when we talk about on-page SEO is the text content of the site. They think keyword crammed text and alt tags in images. In reality, this form of on-page content is critical to the success of your website in many different respects. It should be written to help ensure that you convert visitors into customers; it should be set up for conversions but this doesn’t mean that it can’t include some of your more important keywords.
Meta Tags And Titles
Also, consider the importance of Meta tags and title tags. Title tags will display at the top of browser software when your page is displayed and will often be used as the anchor text for links provided by other sites. It, along with page Meta tags, has another use too. When Google and other search engines put together their results pages they use this information to create your listing. Your title and description tags, therefore, take on a whole new level of importance.
Your Website Ad
Your search engine listing is the first experience that most users will have of your website. They will instantly judge its quality and the quality of the service that you offer and your title and description not only need to stand out but they need to be compelling and appealing. They, too, need to be set up for conversions. SEO Outsourcing Company can help ensure that every page has effective and relevant Meta tags and title tags.
Meeting Search Engine Requirements
Search engines rely on hundreds of different ranking factors when they create their results pages. This means that website owners and marketers should be considering a similar number of factors with every page that they optimise. SEO Outsourcing Company can provide you with effective title and Meta tags. We can write high quality website content that is designed to convert, and we can help drive additional traffic to pages and create links for all of the sites in your portfolio. Call us today to see how we can help you improve your online efforts.